Going live

Once the checklist is clear, the agent can take real calls. Start with the number on one channel, not everywhere at once.

Put the number in front of real customers without a big-bang switch.

Every item on the pre-launch checklist is ticked.

1. Publish the number on one touchpoint Your website contact page is the easiest to add and the easiest to remove. Leave packaging and ad copy for later.
2. Watch the first day Read the transcripts. Most week-one fixes are knowledge-base gaps, not model problems.
3. Then widen it Add the number to packaging, product pages and support email signatures once the first day looks clean.

The number is live on at least one channel, and someone is reading the transcripts daily.

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